@book{7350,
	author = {Keller, Kevin Lane and Parameswaran,Ambi M G},
	title = {Strategic Brand Management : },
	publisher = {Pearson,},
	year = {2018.},
	address = {Noida :},
	edition = {4th ed.},
	url = {https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false}
}