Keller, Kevin Lane <br/><br/>
Strategic Brand Management :   Building, Measuring, and Managing Brand Equity. 

 - 4th ed. 
 - Noida :  Pearson,  2018. 
 - xxix, 586p. 
<br/><br/> ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. 
<br/><br/><label>ISBN: </label>9780134892498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Product management<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7