01239nam a22002777a 4500 7350 7350 22763 ZUFESTM-N 20260128043236.0 211220b xxu||||| |||| 00| 0 eng d 9780134892498 ZUFESTM-N HD69.B7 Keller, Kevin Lane 9212 Strategic Brand Management : Building, Measuring, and Managing Brand Equity. 4th ed. Noida : Pearson, 2018. xxix, 586p. ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. Brand name products Management 11317 Product management 10201 Brand name products 10202 Parameswaran,Ambi M G 10203 Jacob, Isaac 14152 https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-05-26 Purchase 2 HD69.B7 KEL 2018 22763 2025-10-13 00:00:00 2025-10-13 2021-06-10 BK