Strategic Brand Management
Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane
creator
Parameswaran,Ambi M G
Jacob, Isaac
text
xxu
Noida
Pearson
2018
4th ed.
monographic
eng
xxix, 586p.
ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
Brand name products
Management
Product management
Brand name products
HD69.B7
9780134892498
https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false
https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false
211220
20260128043236.0
22763