TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran,Ambi M G
AU  - Jacob, Isaac
TI  - Strategic Brand Management : : Building, Measuring, and Managing Brand Equity
SN  -  9780134892498
AV  - HD69.B7 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Brand name products
KW  - Management
KW  - Product management
N2  - ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies
UR  - https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false
ER  -