@book{7352,
	author = { Kapferer, Jean-Noël},
	title = { The New Strategic Brand Management :},
	publisher = { Kogan Page,},
	year = {2003.},
	address = {London :},
	edition = {2nd ed.},
	url = {https://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y}
}