Kapferer, Jean-Noël <br/><br/>
The New Strategic Brand Management :  Creating and Sustaining Brand Equity Long Term 

 - 2nd ed. 
 - London :   Kogan Page,  2003. 
 - 443p. 
<br/><br/>includes bibliographic references and index. 
<br/><br/> This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands. 
<br/><br/><label>ISBN: </label>0749420693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Product management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HD69.B7