01124nam a22002657a 4500 7352 7352 22764 ZUFESTM-N 20260128043236.0 211220b xxu||||| |||| 00| 0 eng d 0749420693 ZUFESTM-N HD69.B7 Kapferer, Jean-Noël 10209 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term 2nd ed. London : Kogan Page, 2003. 443p. includes bibliographic references and index. This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands. Brand name products Management 11317 Product management 10201 Strategic planning 10046 https://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-05-26 Purchase 1 HD69.B7 KAP 2003 22764 2022-05-30 00:00:00 2021-12-31 2021-06-10 BK