The New Strategic Brand Management
Creating and Sustaining Brand Equity Long Term
Kapferer, Jean-Noël
creator
text
xxu
London
Kogan Page
2003
2nd ed.
monographic
eng
443p.
This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.
includes bibliographic references and index.
Brand name products
Management
Product management
Strategic planning
HD69.B7
0749420693
https://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y
https://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y
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