TY  - BOOK
AU  -  Kapferer, Jean-Noël
TI  -  The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
SN  - 0749420693
AV  - HD69.B7 
PY  - 2003///
CY  - London
PB  -  Kogan Page
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Strategic planning
N1  - includes bibliographic references and index
N2  - This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands
UR  - https://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y
ER  -