00824nam a22002297a 450000100060000000300100000600500170001600800410003302000180007404000140009205000110010610000220011724500150013925000130015426000370016730000160020452003000022065000140052070000200053470000170055470000230057122736ZUFESTM-N20260128043236.0211222b        xxu||||| |||| 00| 0 eng d  a9780070151567  cZUFESTM-N  aHF5415  aEtzel, Michael J;  aMarketing.  a14th ed.  aNew Delhi :bMcGraw-Hill,c2013.  axxvi, 880p.  ahis textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.  aMarketing  aWalker, Bruce J  aPandit, Ajay  aStanton, William J