00909nam a22002537a 4500 7354 7354 22736 ZUFESTM-N 20260128043236.0 211222b xxu||||| |||| 00| 0 eng d 9780070151567 ZUFESTM-N HF5415 Etzel, Michael J; 10216 Marketing. 14th ed. New Delhi : McGraw-Hill, 2013. xxvi, 880p. his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi. Marketing 4407 Walker, Bruce J 14424 Pandit, Ajay 14425 Stanton, William J 14426 BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-05-26 Purchase 0 HF5415 ETZ 20134 22736 2021-06-10 00:00:00 2021-06-10 BK