Etzel, Michael J creator Walker, Bruce J Pandit, Ajay Stanton, William J text xxu New Delhi McGraw-Hill 2013 14th ed. monographic eng

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xxvi, 880p. his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi. Marketing HF5415 9780070151567 211222 20260128043236.0 22736