@book{7355,
	author = { Wilson, Richard M. S and  Gilligan, Colin},
	title = { Strategic Marketing Management : },
	publisher = {Butterworth-Heinemann,},
	year = {2010.},
	address = {Oxford :},
	edition = {3rd ed.},
	url = {https://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y}
}