Wilson, Richard M. S <br/><br/>
Strategic Marketing Management :   Planning, Implementation, and Control. 

 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2010. 
 - xiii, 867p. 
<br/><br/> Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing. 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Marketing--Study and teaching<br/>Strategic planning--Study and teaching
<br/><br/><label>LC Class. No.: </label>HF5415.13