01448nam a22002777a 4500 7355 7355 22761 ZUFESTM-N 20260128043236.0 211222b xxu||||| |||| 00| 0 eng d 9780750659383 ZUFESTM-N HF5415.13 Wilson, Richard M. S 10217 Strategic Marketing Management : Planning, Implementation, and Control. 3rd ed. Oxford : Butterworth-Heinemann, 2010. xiii, 867p. Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing. Marketing Management 11301 Strategic planning 10046 Marketing Study and teaching 14449 Strategic planning Study and teaching 14450 Gilligan, Colin 10220 https://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-05-26 Purchase 0 HF5415.13 WIL 2010 22761 2021-06-10 00:00:00 2021-06-10 BK