TY  - BOOK
AU  -  Wilson, Richard M. S
AU  -  Gilligan, Colin
TI  -  Strategic Marketing Management : : Planning, Implementation, and Control
SN  - 9780750659383
AV  - HF5415.13 
PY  - 2010///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Study and teaching
N2  - Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing
UR  - https://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y
ER  -