@book{7357,
	author = { Cravens, David W and  Piercy, Nigel},
	title = {Strategic Marketing.},
	publisher = {McGraw-Hill ,},
	year = {2009.},
	address = {Boston :},
	edition = {9th ed.},
	url = {https://books.google.com.pk/books/about/Strategic_Marketing.html?id=2kluQgAACAAJ&source=kp_book_description&redir_esc=y}
}