Cravens, David W <br/><br/>
Strategic Marketing. 

 - 9th ed. 
 - Boston :  McGraw-Hill ,  2009. 
 - xv, 784p. 
<br/><br/><label>ISBN: </label>9780071326230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415