TY  - BOOK
AU  -  Cravens, David W
AU  -  Piercy, Nigel
TI  - Strategic Marketing
SN  - 9780071326230
AV  - HF5415 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Strategic planning
UR  - https://books.google.com.pk/books/about/Strategic_Marketing.html?id=2kluQgAACAAJ&source=kp_book_description&redir_esc=y
ER  -