Wit, Bob de

Strategy: An International Perspective. - 5th ed. - Andover : Cengage Learning, 2015. - xxv, 835p.

In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.

9788131525593


Strategic planning
Business planning

HD30.2