@book{8167,
	author = {Stone, Bob and  Jacobs, Ron},
	title = {Successful Direct Marketing Methods.},
	publisher = {Tata Mc Graw Hill,},
	year = {2001.},
	address = {New Delhi :},
	edition = {7th ed.},
	url = {https://www.amazon.com/Successful-Direct-Marketing-Methods-Customer-based-ebook/dp/B00LNQAJYM/ref=sr_1_1?keywords=9780872510401&linkCode=qs&qid=16401}
}