Stone, Bob <br/><br/>
Successful Direct Marketing Methods. 

 - 7th ed. 
 - New Delhi :  Tata Mc Graw Hill,  2001. 
 - 577p. 
<br/><br/> Covers all aspects of direct marketing, including e-business, e-commerce, and e-services. 
<br/><br/><label>ISBN: </label>9780658001451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415