Stone, Bob creator Jacobs, Ron text xxu New Delhi Tata Mc Graw Hill 2001 7th ed. monographic eng

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577p. Covers all aspects of direct marketing, including e-business, e-commerce, and e-services. Direct marketing HF5415 9780658001451 https://www.amazon.com/Successful-Direct-Marketing-Methods-Customer-based-ebook/dp/B00LNQAJYM/ref=sr_1_1?keywords=9780872510401&linkCode=qs&qid=16401 https://www.amazon.com/Successful-Direct-Marketing-Methods-Customer-based-ebook/dp/B00LNQAJYM/ref=sr_1_1?keywords=9780872510401&linkCode=qs&qid=16401 211222 20260128043253.0 22995