Kapoor, Jagdeep <br/><br/>
18 Brand Astras : 
Using Brand Abilities as Weapons for CRISP Brand Building. 
 - New Delhi :   Response Books,  2003. 
 - 134p. 
<br/><br/> .   
<br/><br/><label>ISBN: </label>9780761996569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HD69.B7