01371nam a22002417a 4500 8178 8178 23010 ZUFESTM-N 20260128043253.0 211220b xxu||||| |||| 00| 0 eng d 9780761932567 ZUFESTM-N HD69.B7 Kapoor, Jagdeep 11045 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands. New Delhi : Response Books, 2004. 117p. M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastr Branding (Marketing) 4180 Customer relations 10044 Brand name products Management 11317 https://books.google.com.pk/books/about/9_Brand_Shaastras.html?id=mL-GAwAAQBAJ&source=kp_book_description&redir_esc=y BK lcc 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-09-15 Purchase 0 HD69.B7 KAP 2004 23010 2021-09-23 00:00:00 2021-09-23 BK