Kotler, Philip <br/><br/>
Marketing Management. 

 - 15th ed. 
 - Upper Saddle River :  Pearson,  2016. 
 - xxvi, 756p. 
<br/><br/> This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century. 
<br/><br/><label>ISBN: </label>9789332557185  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>Internet marketing<br/>Market surveys
<br/><br/><label>LC Class. No.: </label>HF5415