TY  - BOOK
AU  -  Kotler, Philip
AU  - Keller,  Kevin Lane 
TI  -  Marketing Management
SN  - 9789332557185 
AV  - HF5415 
PY  - 2016///
CY  - Upper Saddle River
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Market surveys
N2  - This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century
UR  - https://books.google.com.pk/books/about/Marketing_Management.html?id=pWkuAAAAQBAJ&source=kp_book_description&redir_esc=y
ER  -