Chaston, Ian <br/><br/>
New Marketing Strategies :  Evolving Flexible Processes To Fit Market Circumstance. 

 - New Delhi :  Response Books,  2000. 
 - vii,199p. 
<br/><br/> Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances. 
<br/><br/><label>ISBN: </label>9788170368830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415