Belch, George E. <br/><br/>
Advertising and Promotion:   An Integrated Marketing Communications Perspective 

 - 11th ed. 
 - New York :  McGraw-Hill Education,  2018. 
 - xii, 764p. 
<br/><br/><label>ISBN: </label>9781259548147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823