00687nam a22002417a 4500 8259 8259 23072 ZUFESTM-N 20260128043254.0 211005b xxu||||| |||| 00| | eng d 9781259548147 ZUFESTM-N HF5823 Belch, George E. 11168 Advertising and Promotion: An Integrated Marketing Communications Perspective 11th ed. New York : McGraw-Hill Education, 2018. xii, 764p. Advertising 5612 Sales promotion 11272 Communication in marketing 4181 Belch, Michael A 13763 lcc BK 0 0 lcc 0 0 ZUFEST ZUFEST DISPLAY 2021-10-05 0 HF5823 BEL 2018 23072 2021-10-05 00:00:00 2021-10-05 BK