TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A
TI  -  Advertising and Promotion: : An Integrated Marketing Communications Perspective
SN  - 9781259548147
AV  - HF5823 
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -