Peter, J. Paul <br/><br/>
Consumer Behavior and Marketing Strategy. 

 - 8th ed. 
 - Boston :  McGraw Hill,  2008. 
 - xix, 555p. 
<br/><br/>includes glossary and index. 
<br/><br/><label>ISBN: </label>9780073529851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415