Jobber, David <br/><br/>
Foundations of Marketing. 

 - London :  McGraw-Hill,  2009. 
 - xxv, 363p. 
<br/><br/><label>ISBN: </label>9780077121907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415