Armstrong, Gary <br/><br/>
Principles of Marketing. 
	 
 - 6th ed. 
 - Noida :  Pearson,  2017. 
 - xx, 572p. 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Customer relations--Management
<br/><br/><label>LC Class. No.: </label>WX214  / .