Czinkota, Michael R. <br/><br/>
Global business 

 - 3rd ed. 
 - Australia :  South Western,  2001. 
 - xxxii, 581p. 
<br/><br/>includes index. 
<br/><br/> This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years 
<br/><br/><label>ISBN: </label>0030006597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management
<br/><br/><label>LC Class. No.: </label>HD62.4