TY  - BOOK
AU  -  Martinez, Onaindia
AU  - Resnick, Brian 
TI  - Designing B2B Brands:  Lessons from Deloitte and 195,000 Brand Managers
SN  - 9781118457474
AV  - HF5415.1255 
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Trademarks
KW  - Design
KW  - Brand name products
KW  - Management
KW  - Corporate image
KW  - Logos (Symbols)
KW  - Industrial marketing
N1  - include index
UR  - https://books.google.com.pk/books/about/Designing_B2B_Brands.html?id=5_Jfflka2HwC&source=kp_book_description&redir_esc=y
ER  -