Kapoor, Jagdeep <br/><br/>
24 brand mantras : finding a place in the minds and hearts of consumers 

 - New Delhi:  Response Books,  2001. 
 - 111p. 
<br/><br/><label>ISBN: </label>0-761995250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations