TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication
SN  - 9788120345881
AV  - P90 
PY  - 2012///
CY  - New Delhi
PB  - Phi  Learning Private Limited
KW  - Mass media
KW  - Mass media and culture
KW  - Communication
KW  - Social aspects
KW  - Technological innovations
N1  - Include index
UR  - https://www.amazon.com/Media-Mass-Communication-John-Vivian/dp/8120345886
ER  -