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Beyond Branding : How the new values of transparency and integrity are changing the world of brands by

Ind, Nicholas (Editor)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Koganpage, 2003

Online resources:

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Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1)Call number: HD 69.137 IND 2003.

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The Consumer Mind.: Brand perception and the implication for marketers by

Pepe , Martinez

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : KoganPage, 2012

Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1)Call number: HF 5415.32 MAR 2012.

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Your search returned 2 results.