Strategic Brand Management : Building, Measuring, and Managing Brand Equity.

By:

Keller, Kevin Lane

Contributor(s):

Material type:

TextPublication details: Noida : Pearson, 2018.Edition: 4th edDescription: xxix, 586pISBN:

9780134892498

Subject(s):

LOC classification:

HD69.B7

Online resources:

Click here to access online

Summary: ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HD69.B7 KEL 2018 (Browse shelf(Opens below))					Available			22763

ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.

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