The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

By:

Kapferer, Jean-Noël

Material type:

TextPublication details: London : Kogan Page, 2003.Edition: 2nd edDescription: 443pISBN:

0749420693

Subject(s):

LOC classification:

HD69.B7

Online resources:

Click here to access online

Summary: This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HD69.B7 KAP 2003 (Browse shelf(Opens below))					Available			22764

includes bibliographic references and index.

This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

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