Global business

By:

Czinkota, Michael R

Contributor(s):

Ronkainen,Ilkka

Material type:

TextPublication details: Australia : South Western, 2001.Edition: 3rd edDescription: xxxii, 581pISBN:

0030006597

Subject(s):

International business enterprises -- Management

LOC classification:

HD62.4

Online resources:

Click here to access online

Summary: This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HD62.4 CZI 2001 (Browse shelf(Opens below))					Available			22730

includes index.

This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years

There are no comments on this title.

to post a comment.