1.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available
2.
Business Essentials : Advanced Marketing And Sales.
by BPP Learning Media.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books, 2009Availability: No items available
3.
Consumer Behavior and Marketing Strategy.
by Peter, J. Paul | Olson, Jerry C.
Edition: 8th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill, 2008Availability: No items available
4.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: No items available
5.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: No items available
6.
Design like Apple : seven principles for creating insanely great products, services, and experiences
by Edson, John.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, 2012Online access: Click here to access online Availability: No items available
7.
The Disneyization of society
by Bryman, Alan.
Material type: Book; Format:
print
Publisher: London : Sage Publishers, 2004Online access: Click here to access online Availability: No items available
8.
Foundations of Marketing.
by Jobber, David | Fahy, John.
Material type: Book; Format:
print
Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: No items available
9.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available
10.
Marketing.
by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, 2013Availability: No items available
11.
Marketing Strategy and Competitive Positioning.
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available
12.
New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
by Chaston, Ian.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available
13.
Principle of Marketing.
by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: No items available
14.
Principles of Marketing.
by Armstrong, Gary | Kotler, Philip | Adam, Stewart.
Edition: 6th ed.Material type: Book; Format:
print
Publisher: Noida : Pearson, 2017Availability: No items available