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|---|---|---|---|
| 999 |
_c2649 _d2649 |
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| 001 | ZCOMs | ||
| 003 | 17371 | ||
| 005 | 20260128043034.0 | ||
| 008 | 211210b xxu||||| |||| 00| | eng d | ||
| 020 | _a9781292222691 | ||
| 040 | _cZCOMs | ||
| 050 | _aHF4515 | ||
| 100 |
_aClow, Kenneth E. _912594 |
||
| 245 | _aIntegrated advertising, promotion & marketing communications | ||
| 260 |
_aNew Delhi: _bPearson, _c2017 |
||
| 300 | _a508 p. | ||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aCommunication in marketing. _94181 |
|
| 650 | 0 |
_aAdvertising _95612 |
|
| 650 | 0 |
_aSales promotion _911272 |
|
| 650 | 0 |
_aDirect marketing _911023 |
|
| 700 | 1 |
_aBaack, Donald _912595 |
|
| 856 | _uhttps://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y | ||
| 942 |
_cBK _2lcc |
||