000 00780nam a22002537a 4500
999 _c6472
_d6472
001 21176
003 ZUFESTM-N
005 20260128043216.0
008 210203b xxu||||| |||| 00| 0 eng d
020 _a9812530541
040 _cZUFESTM-N
060 _aHF5415.5
100 _a Zikmund, William G
_99156
245 _aCustomer Relationship Management :
_bIntegrating Marketing Strategy and Information Technology.
260 _aKundli :
_bWiley,
_c2003.
300 _a179p.
504 _aIncluding Index.
650 _aCustomer relations
_vManagement
_911302
650 _aCustomer relations
_vData processing
_vManagement
_914060
650 _aRelationship marketing
_910042
700 _a Raymond, McLeod JR.
_914061
700 _aGilbert, Faye W
_914062
942 _2lcc
_cBK