000 00659nam a22002537a 4500
999 _c6477
_d6477
001 21184
003 ZUFESTM-N
005 20260128043216.0
008 211222b xxu||||| |||| 00| 0 eng d
020 _a9789332557185
040 _cZUFESTM-N
050 _aHF5415.13
100 _aKolter, Philip.
_99211
245 _aMarketing Management.
250 _a15th ed.
260 _aChennai :
_bPearson;
_c2016.
300 _axxvi,121p.
650 _aMarketing
_vManagement
_911301
650 _aConsumer behavior
_910019
650 _aMarket surveys
_910052
650 _aInternet marketing
_94136
700 _aKeller, Kevin Lane.
_99212
942 _cBK
_2lcc