| 000 | 00902nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c7303 _d7303 |
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| 001 | 22716 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20260128043235.0 | ||
| 008 | 211216b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a 9780071318389 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5821 | ||
| 100 |
_aArens, William F _910096 |
||
| 245 | _aContemporary Advertising. | ||
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2004. |
||
| 300 | _axlii, 617p. | ||
| 520 | _aThis text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book. | ||
| 650 |
_aAdvertising _95612 |
||
| 856 | _uhttps://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1 | ||
| 942 |
_cBK _2lcc |
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