| 000 | 01239nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c7350 _d7350 |
||
| 001 | 22763 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20260128043236.0 | ||
| 008 | 211220b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a 9780134892498 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHD69.B7 | ||
| 100 |
_aKeller, Kevin Lane _99212 |
||
| 245 |
_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNoida : _bPearson, _c2018. |
||
| 300 | _axxix, 586p. | ||
| 520 | _ancorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. | ||
| 650 |
_aBrand name products _vManagement _911317 |
||
| 650 |
_aProduct management _910201 |
||
| 650 |
_aBrand name products _910202 |
||
| 700 |
_aParameswaran,Ambi M G _910203 |
||
| 700 |
_aJacob, Isaac _914152 |
||
| 856 | _uhttps://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false | ||
| 942 |
_cBK _2lcc |
||