| 000 | 01124nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c7352 _d7352 |
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| 001 | 22764 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20260128043236.0 | ||
| 008 | 211220b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749420693 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHD69.B7 | ||
| 100 |
_a Kapferer, Jean-Noël _910209 |
||
| 245 |
_a The New Strategic Brand Management : _bCreating and Sustaining Brand Equity Long Term |
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| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _b Kogan Page, _c2003. |
||
| 300 | _a443p. | ||
| 504 | _aincludes bibliographic references and index. | ||
| 520 | _aThis in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands. | ||
| 650 |
_aBrand name products _vManagement _911317 |
||
| 650 |
_aProduct management _910201 |
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| 650 |
_aStrategic planning _910046 |
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| 856 | _uhttps://books.google.com.pk/books/about/The_New_Strategic_Brand_Management.html?id=8PoItiB7bicC&source=kp_book_description&redir_esc=y | ||
| 942 |
_cBK _2lcc |
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